“Hello” is the first single from Adele’s third studio album, 25, released on XL/Columbia Records, which makes a historic start. As previously reported, the set launches atop the Billboard 200 with a record 3.48 million equivalent album units in the week ending Nov. 26, according to Nielsen Music. Of that figure, 3.38 million are pure album sales, marking the largest sales week for an album since Nielsen began tracking point-of-sale music purchases in 1991.
“Hello” tops Streaming Songs for a fifth week with 35.5 million U.S. streams, up 2 percent, marking another new record: it’s the first song to tally five weeks of at least 30 million domestic streams; it passes Baauer’s “Harlem Shake,” which did so for four frames in 2013 (heavily driven by user-generated videos featuring the song’s official audio).
“Hello” is the most-heard song on U.S. radio for a third week, leading Radio Songs with a 2 percent increase to 163 million all-format audience impressions. The ballad logs a fourth week at No. 1 on the Adult Alternative airplay chart; a third week atop Adult Contemporary; and a second week each in charge of Pop Songs and Adult Pop Songs.